I would endorse listening to Dan Caramanico on how to proceed before you make the chilly phone, or perhaps a get in touch with that's not cold.
My corporation does not have a policy to make use of e mail for client outreach. I do it alone utilizing the cost-free Variation of MailChimp with a semi frequent foundation. I produced a customers team of folks that bought 1 particular model of meter from me (Promax), or even should they bought somewhere else but arrived to...
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I might advise listening to Dan Caramanico on what to do before you make the cold call, or even a connect with that isn't chilly.